Writing on design, briefs, and building for solopreneurs

SaaS website design inspiration: what the best ones get right

Hero copy, social proof, feature sections, pricing, and six reference sites worth studying before you brief a developer.

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7 min read

11 March 2026 · 6 min read

What to tell your web designer (before work starts)

Ten things your designer needs to know before they open a file — and the one thing most solopreneurs leave out entirely.

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8 March 2026 · 8 min read

How to write a web design brief (and what happens when you don't)

Eight sections every brief needs, the two mistakes most solopreneurs make, and a simple template to get started.

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