Writing

How to brief a developer without speaking design

Practical guides for the part nobody teaches you: what to say, what to send, and what happens when you skip it.

SaaS website design inspiration: what the best ones get right

Hero copy, social proof, feature sections, pricing, and six reference sites worth studying before you brief a developer.

Ten things your designer needs to know before they open a file — and the one thing most solopreneurs leave out entirely.

Eight sections every brief needs, the two mistakes most solopreneurs make, and a simple template to get started.

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Eight questions about your business becomes a structured PDF a developer can quote from. Everything these articles teach, applied automatically.