AI web design brief generator
Brief your developer
without speaking design
Eight questions about your business, plus your style profile, become a structured PDF brief — the kind a developer or agency can actually quote from on the first call.
Start my brief · $10Most first calls with a developer go the same way
You show up with a Pinterest board, a rough idea of what you like, and nothing the developer can quote from. The call ends with “we'll figure it out as we go.”
Six weeks later the site is almost right. Another round of changes. Another invoice.
A design brief is just a document: what pages you need, what features matter, what tone to aim for. The developer can quote from it on day one and you can hold them to it later. Writing one from scratch is harder than it sounds if you've never hired a developer before — you don't know what they need to know, and the free templates online are built for agencies briefing other agencies.
This tool asks 8 questions. The AI writes the brief. You forward it.
Eight sections, written for a developer to read
Style direction
Colour & typography
Page structure
Feature requirements
Content guidance
Developer notes
Clarifying questions
PDF download
Twelve minutes, start to PDF
Take the quiz
Free · 2 min
Brief your project
5 min
Pay once
$10 one-time
Download
Under 30 sec
Common questions
What is a web design brief?
A web design brief is a document that tells your developer what you need before they start work. It covers the pages you want, the features that matter, the tone of the site, and any constraints like budget or deadline. A good brief lets a developer quote accurately on day one — and gives you something to hold them to if the scope starts to drift.
What should a web design brief include?
At minimum: your business goals, target audience, page list, key features (forms, bookings, e-commerce), style direction, content status (do you have copy and photos already?), budget range, and deadline. Our generator covers all of these, plus developer notes and the clarifying questions your developer is likely to ask.
How is this different from a free brief template?
Free templates give you blank fields to fill in. This tool asks you 8 questions, then uses AI to write the brief for you — in plain language a developer can actually use. The output is a structured PDF, not a half-filled Google Doc.
Do I need to take the quiz first?
No. The quiz adds a named style profile and design direction to your brief, which makes it more specific. But if you already know your aesthetic, you can skip straight to the brief questions.
How long does the brief take to generate?
The questions take about 5 minutes to answer. The PDF is generated immediately after payment — usually under 30 seconds.
Is this a subscription?
No. It is a single payment for a single brief. There is no account to create, no stored payment method, and nothing recurring.
Start with the quiz, or jump straight in.
The quiz takes two minutes and makes the brief more specific. Skip it if you already know the look you're after.