AI Web Design Brief Generator
Brief your developer
without speaking design
Answer 8 questions about your business. We combine your answers with your style profile and generate a structured design brief you can hand to any developer or agency.
Get my brief →$27 one-time · Instant PDF download · No subscription
Before you hire a developer, you need a brief
Most solopreneurs skip this. They show up to the first call with a Pinterest board, a rough idea of what they like, and nothing the developer can actually quote from.
The call ends with "we'll figure it out as we go." Six weeks later the site is almost right. Another round of changes. Another invoice.
A design brief is just a document: what pages you need, what features matter, what tone to aim for. The developer can quote from it on day one and you can hold them to it later. Writing one from scratch is harder than it sounds if you've never hired a developer before — you don't know what they need to know, and the free templates online are built for agencies briefing other agencies.
This tool asks 8 questions. The AI writes the brief. You forward it.
What your brief includes
Style direction
Plain-English description of the look, feel, and tone, pulled from your quiz profile.
Colour & typography
Palette and font guidance matched to your style.
Page structure
A recommended list of pages and what each one needs to do.
Feature requirements
Specific features spelled out: forms, bookings, e-commerce, whatever applies.
Content guidance
What copy and assets your developer will need from you before they start.
Developer notes
Technical context your developer should have before quoting.
Clarifying questions
3 to 5 questions your developer is likely to ask, answered upfront.
PDF download
A clean PDF you can forward to any developer or agency.
How it works
Take the quiz
Answer 8 questions to discover your design style profile (5 min).
Brief your project
Tell us your business goals, budget, and must-haves (5 min).
Pay once
Secure checkout via PayFast. $27 one-time.
Download
Your AI-generated PDF brief is ready instantly.
Common questions
What is a web design brief?
A web design brief is a document that tells your developer what you need before they start work. It covers the pages you want, the features that matter, the tone of the site, and any constraints like budget or deadline. A good brief lets a developer quote accurately on day one — and gives you something to hold them to if the scope starts to drift.
What should a web design brief include?
At minimum: your business goals, target audience, page list, key features (forms, bookings, e-commerce), style direction, content status (do you have copy and photos already?), budget range, and deadline. Our generator covers all of these, plus developer notes and the clarifying questions your developer is likely to ask.
How is this different from a free brief template?
Free templates give you blank fields to fill in. This tool asks you 8 questions, then uses AI to write the brief for you — in plain language a developer can actually use. The output is a structured PDF, not a half-filled Google Doc.
Do I need to take the quiz first?
No. The quiz adds a named style profile and design direction to your brief, which makes it more specific. But if you already know your aesthetic, you can skip straight to the brief questions.
How long does the brief take to generate?
The questions take about 5 minutes to answer. The PDF is generated immediately after payment — usually under 30 seconds.
Start with the quiz or jump straight in.
The quiz takes 5 minutes and makes the brief more accurate. Or skip it if you know your style.
Take the quiz first → Skip quiz, start questions →